SquareRooot makes it easier for businesses to choose nature and create sustainable cities.

Backround:

The urban room has a huge potential for dampening climate change effects through green spaces. SquareRoots online platform help real estate developers, landscape architects and municipalities to plan and create greener cities - by providing all green sources in one place. The stakeholders wanted to create an identity to represent there start-up brand and business idea.

 

Solution:

The brand identity were created to communicate and explain the core value of the business, and to establish a toolkit for stakeholders to use in their pitches to new potential clients. The intertwined letters in the logotype behave as growing roots, while the the asterisk symbol (*) is used as both a footnote helping to explain the business as an unknown startup, as well as acting as a symbol for green urban spaces and sustainable cities.