Brand identity

Background:

In response to growing competition, Østfoldhallene wanted to clarify its position as the leading shopping center in the region. A comprehensive branding process was undertaken to define Østfoldhallene´s core values and unique selling points.

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Solution:

Østfoldhallenes graphic profile was revised to align with its newly defined values and clear marketing strategy. The new look allows for variation, is easily recognizable in form and color, and are better suited for digital media.